The General Link Button allows you to have a button either connect to a website address, open and email a specified sender or use a mobile device to call a specific phone number.

General Link Button 

General Link -  can be either Website Address, Email Address or Call

Website Address - Links to any online resource, such as an online gallery, video, or data collection form.

Email Address - This feature opens a self-populated email addressed to you, so they can connect quickly.

Call  - Using this feature opens the call feature (on mobile) so visitors can call you directly.